Wellness

The Dark Side of Self-Care

By Rachel Adler · May 24, 2026

When Self-Care Becomes a Burden

A social media backlash against the term self-carehas been brewing, particularly among those dealing with anxiety and depression. The controversy has been gaining momentum since mid-2019. Many people feel the term has been overused, losing its original meaning. The constant bombardment of self-care advice on social media can be overwhelming.

The pressure to prioritize self-care can be anxiety-provoking, especially for those already struggling with mental health issues. It's ironic that a term meant to promote relaxation and wellness can have the opposite effect. Some people feel guilty for not being able to maintain a self-care routine, adding to their stress.

Is Self-Care a One-Size-Fits-All Solution?

Different people have different needs when it comes to self-care. What's helpful for one person may not be for another. The commercialization of self-care has also led to a culture of consumption, where people feel forced to buy products or services to feel relaxed.

The consequences of this self-care backlash could be a more nuanced understanding of mental health. People may start to look beyond the term self-careand focus on what actually works for them.

Q: Can self-care actually increase anxiety? A: Yes, the pressure to prioritize self-care can be overwhelming for some people. This can lead to feelings of guilt and inadequacy.

Frequently Asked Questions

Q: Is self-care just a marketing gimmick? A: The commercialization of self-care has led to a culture of consumption. However, the underlying idea of self-care is still valid.

Q: What's a healthier approach to self-care? A: Focusing on individual needs and avoiding comparisons can help. It's about finding what works for you, not following a specific routine or trend.